Screenverse Partners with Boys and Girls Clubs of Greater Washington to Drive Community Impact

Greater Washington, [October 10, 2023] — Screenverse, a leading digital advertising network, is proud to announce its collaboration with Boys & Girls Clubs of Greater Washington (BGCGW) to support its mission of empowering children and fostering positive development.

BGCGW serves children across 25 sites from Manassas to Germantown, and offers a wide range of programs, including art, music, fitness, and character development. These programs create a nurturing environment for children to explore their interests, cultivate creativity, and embrace a positive mindset. The core mission of BGCGW is to “help boys and girls of all backgrounds, especially those who need us most, build confidence, develop character, and acquire the skills needed to become productive, civic-minded, responsible adults.”

In a significant step towards enhancing awareness and facilitating donations for BGCGW, Screenverse and its partners have generously provided over $200,000 in free ad space on over 250+ digital screens located in residential buildings, convenience and grocery stores, and premium urban panels across the DMV. Media owners including Corner Media, theBulletin and KeyMedia collaborated to donate advertising inventory to help move the needle on the BGCGW mission. These screens are actively displaying content designed to amplify BGCGW’s brand awareness, drive cash donations, material supplies, and volunteer support of BGCGW’s vital programs.

“First of all, we believe in the mission of BGCGW. As we grow our business, we will continue to look for ways to give back, pay forward, and invest in organizations that create real impact. We are proud to leverage our media to reach people who might be interested in supporting these programs. 

When we met, Mrs. Webster, the CEO of BGCGW, we immediately recognized that she, her team, and the entire organization deserved not only recognition but also greater attention for their outstanding work.

As a company, we care about the communities we are in and are doing what we can to inspire positive change. Our partnership with BGCGW is a source of pride, and more importantly, a source of purpose for us. And we are just getting started!” – Adam Malone, Co-Founder and President of Screenverse.

“We are grateful for this opportunity to partner with Screenverse. This kind of visibility helps the community continue to become more aware of our mission and Club member stories. Donor and volunteer impact is important work affecting the lives of Club members every day. This would not be possible without Screenverse’s generosity and collaboration,” said BGCGW President & CEO, Gabrielle Webster.

One of the innovative features of this partnership is the use of QR codes, which allows for the precise measurement of campaign effectiveness. Screenverse’s commitment to leveraging its networks for positive community impact aligns seamlessly with BGCGW’s mission to empower young minds and shape future leaders.

SAN JOSE, C.A. [August 28, 2023] – Olyns, an innovative AI-powered recycling solution and retail media network, today announced its partnership with Screenverse, Inc., a leading ad management company that specializes in maximizing revenue for digital screen owners. This partnership will enable media buyers to easily find and purchase ads on the Olyns media network in highly trafficked DMA’s including the Bay Area, Los Angeles, and Atlanta.

Olyns’ recycling RVM Cubes function as a retail media network, providing advertisers with 55-inch HD video displays and consumers with convenient container recycling. Through the Olyns network, brands get to engage effectively with their customers at the entrance of popular retailers, and the opportunity to align with a sustainable media platform that is meaningfully contributing to circularity in the plastics economy. The Olyns mission is to put recycling Cubes in places people go every day – grocery stores, drugstores, shopping malls, and gas stations – and to leverage location, design, cash rewards and game theory to encourage repeat visits and transform recycling into just another part of people’s daily routines.

“By advertising on the Olyns network, our clients are able to align their brands with sustainability in a highly visible way,” said David Weinfeld, CEO of Screenverse. “We are thrilled to partner with an innovative company that meaningfully engages customers at the prized front entrance of retailers while making recycling more accessible, convenient, and practical nationwide.”

Olyns’ advertising-driven business model delivers value to site partners, brands, and people. Retail partners gain foot traffic, a share of revenue from ad sales, and a turnkey recycling solution; advertisers engage consumers in-store, enhance their sustainability credentials, and build customer loyalty; and customers gain access to convenient recycling, bottle deposit redemptions (in “bottle bill” states), and valuable rewards.

“We’re on a mission to change people’s perceptions of recycling,” said Phillip Stanger, Co-Founder and CEO of Olyns. “Our partnership with Screenverse continues our momentum as we build a 21st century recycling network to change consumer recycling habits and enhance the commercial interests and sustainability profile of our brand and location partners.”

Through partnering with Screenverse, the Olyns inventory will be available on media platforms such as Vistar, Place Exchange, Hivestack, and Broadsign Reach. Programmatic sales will occur through Open Direct, Open Exchange, and Private Marketplaces.

About Screenverse

Screenverse, founded in 2020, is a leading company in the DOOH space that connects brands to the most valuable and sought-after audiences. With an expansive DOOH media network base, including billboards, urban panels, and retail environments, among others, Screenverse has curated digital ad inventory networks that are highly utilized across direct and programmatic buyers from major agencies across the US. Screenverse offers a wide range of services, including ad monetization, ad management, and sales. Their media owner client base relies on them to handle all aspects of their digital advertising campaigns, from ideation to execution, with the aim of delivering measurable results. With a commitment to transparency and measurement, Screenverse drives innovation and value for its partners. For more information, visit https://screenversemedia.com

About Olyns

Olyns innovates at the nexus of retail media and recycling. Its pioneering ecosystem includes an AI-powered consumer recycling RVM (The Cube) that houses a 55” digital media display for advertising. Located at the store entrance of highly foot-trafficked retailers in top DMAs, the Olyns Cube provides convenient self-serve recycling while enabling brands to forge a deep connection with their target audiences. Olyns’ unique business model, which funds recycling through advertising, delivers value to retailers, brands, and consumers. By innovating the scaleable collection of recycled material, Olyns reduces plastic pollution and increases the supply of food-grade recycled PET. Olyns is on a mission to inspire people to recycle, stop the depletion of the earth’s resources, and accelerate the shift to a circular plastics economy. For more information, visit www.olyns.com.

OOH Today

Screenverse and Apparatix set to transform the digital billboard programmatic space

Screenverse, a leading Digital Out-of-Home (DOOH) company in ad management, ad monetization, and programmatic ad solutions and Apparatix, a premier provider of software solutions for the DOOH industry, are pleased to announce their partnership in the digital billboard programmatic space.

Through this partnership, independent operators who use the Apparatix software have an unprecedented opportunity to capitalize on Screenverse’s robust programmatic monetization services, leveraging one of the largest pools of digital roadside billboards in North America. Screenverse is well-positioned to manage and monetize digital billboards in the programmatic channel, thanks to its team of sales professionals, programmatic experts, media operations specialists, and marketers.

“We are thrilled to be partnering with Apparatix to offer our industry-leading programmatic solutions to their clients,” said David Weinfeld, CEO of Screenverse. “Our team is dedicated to delivering the highest level of service and success to each of the independent operators managing digital billboards powered by Apparatix software.”

The partnership will leverage Screenverse’s world-class technology and staff to act as an extension of the Apparatix team, ensuring that all of the digital billboard assets are optimized for programmatic revenue across all buyers and key programmatic decision-makers. 

“Our partnership with Screenverse will provide our client-base of digital billboard operators with the best programmatic revenue solutions,” said John James, CEO of Apparatix. “Screenverse’s expertise in programmatic advertising combined with Apparatix’s industry-leading software enables these digital billboard operators to fully maximize the value of their digital billboard assets.”

John Murrow, COO of Trailhead Media and client of Apparatix said, “I’m excited to see Screenverse and Apparatix teaming up to bring their expertise to the digital billboard programmatic space. As an operator, I know that managing and monetizing digital billboards can be a challenging task, but with Screenverse’s world-class technology and Apparatix’s innovative software, I feel confident that my digital billboard assets will be optimized for programmatic revenue across all buyers and key programmatic decision-makers. I appreciate that Screenverse’s team will act as an extension of my team, delivering the highest level of service and success. This partnership is a game-changer for the independent digital billboard operators, and I look forward to seeing the results it will bring.” 

“Norm Chait, RVP DOOH and Social at Quotient Technology, which operates a dedicated demand-side platform (DSP) for DOOH planning and buying, said, “We are excited to see the partnership between Screenverse and Apparatix provide independent operators with greater access to best-in-class programmatic advertising solutions and expertise, which will ultimately benefit all players in the growing DOOH space.”

The partnership between Apparatix and Screenverse will also provide programmatic buyers with access to a wider range of digital billboard inventory, enabling them to reach more consumers in more markets than ever before. By leveraging the Screenverse + Apparatix digital billboard inventory, buyers will be able to identify and target audiences with greater scale and flexibility, maximizing their return on investment. This partnership will empower programmatic buyers to tap into the full potential of digital billboards, driving more effective campaigns and delivering greater value for clients.

Screenverse, founded in 2020, is a leading company in the DOOH space that connects brands to the most valuable and sought-after audiences. A data-driven company that uses advanced programmatic capabilities, Screenverse ensures that brands can reach targeted audiences in real-time and when it matters the most. With an expansive DOOH media network base, including shopping malls, transit stations, retail environments, among others, Screenverse has curated digital ad inventory networks that are highly utilized across direct and programmatic buyers from major agencies across the US. Screenverse offers a wide range of services, including ad monetization, ad management, and sales. Their media owner client-base rely on them to handle all aspects of their digital advertising campaigns, from ideation to execution, with the aim of delivering measurable results. For more information, visit https://screenversemedia.com

Apparatix provides the leading enterprise software solution for Out-of-Home operators, offering unprecedented efficiency and scalability. Founded in 2010, Apparatix clients are able to leverage powerful automations and integrations to maximize revenue through local, regional and national demand sources. For more information, visit https://apparatix.com

We’re all looking forward to the OAAA conference in Nashville, but let’s make the most of the time we have to catch up! The Screenverse force will be there and ready to talk to brands, agency partners, and networks on all things OOH.

We Have Big News To Share

We’ve always committed to providing value to our partners through opening up new programmatic revenue opportunities– and this news will do just that.

Catch us at the event, or follow us on social!

Adam Malone, Co-Founder & President at Screenverse

2022 comes as another reminder that the only constant is change. 

We created Screenverse against the backdrop of a global pandemic. Three years hence, we find ourselves bracing for a global recession. And yet, our ambition for the industry, our partners, and our future couldn’t be higher. 

Screenverse has been humbled to contribute to the renaissance that the out of home industry is experiencing. 2022 was another record year for us, and the future of digital advertising in the physical world has just begun.

We intend to lead the charge in 2023 and beyond. We intend to ELEVATE!

But first, how’d we do in 2022?

Market Report:

In the first half of 2022, as an industry, we adapted to change and responded through innovation and perseverance. Advertisers took notice, and the market achieved 1st half revenues that were on par with record-breaking, pre-pandemic highs. 

The back half of 2022 was more challenged as advertisers reduced their budgets amid fears of recession, inflation, and a weakening US consumer.

From June, data from the Standard Media Index showed the US ad market in significant decline, signaling recession-like conditions for media owners and agencies.

In the broader advertising ecosystem, we’ve also seen these pressures reflected in massive shifts in spend by channel. 

Online consumer banner blindness, shifts within social media usage and effectiveness, and threats to the digital advertising industry with the impending “cookie-pocalypse” have left brands reeling to attract the interest of prospective consumers, at reasonable rates.

On the whole, 2022 was a mixed bag for OOH media – there were certainly bright spots and also notable challenges. 

We will explore three of the leading trends we saw in 2022:

• DOOH is the growth engine for OOH ↑
• Retail Media is a quiet juggernaut ↑
• OOH Supply is facing major challenges ↓

DOOH is the Growth Engine for OOH

Against that challenging backdrop, the DOOH portion of OOH – fueled by investments in new inventory and the adoption of programmatic (pDOOH) – continued to forge ahead.

In a recent Mediapost article, Patrick Quinn (PQ Media) extolled the rapid growth of DOOH in the US and world-wide, and he predicts that DOOH will continue to be the growth engine for OOH.

“We expect the digital out-of-home media industry to continue its double-digit growth in 2023, powered by a number of positive developments fueling innovation, creativity and further expansion,” says PQ founder and CEO Patrick Quinn, adding that “increased and improved programmatic advertising, smart technology marketing, better ROI measurements, and successful efforts by DOOH industry executives and trade organizations at pitching the convincing story” are accelerating its growth.

Jeremy Male – CEO of OOH leader, OUTFRONT – said in an earnings call that digital billboards are his best investment. He shared that although the cost to build a digital billboard is 2x that of a static billboard, he can expect 4x the revenue based on the amount of inventory he has available, the power and flexibility of the media, and the number of clients he can service.

Retail Media is a Quiet Juggernaut

There is no fear of making bold assertions on our part. The market for retail media is quite young. In light of the growing popularity (and revenues) of retail media advertising, it is impossible to dismiss the voices of major players.

It is already four times larger than all of US OOH, and The Financial Times adds “Retailers’ advertising revenues are already almost twice as vast as those of radio and print combined together”.

Brands have been seen shifting ad dollars from social media and other online platforms over to retailers. The ability retailers own to leverage their first-party data they have on their consumers and show relevant ads based on their individual shopping history have propelled retailers to be a sought after channel for brands globally.

But it’s not just digital – retailers have been investing in advertising technology to leverage their physical space to boost their ad sales as well. 

The opportunity that digital ad placements in the physical world presents to brands, now more than ever, can be seen as a huge contributing factor to the renaissance of DOOH.

OOH Supply is Facing Major Challenges

On the supply-side, the back-half of 2022 offered a stark wake-up call to even the most financially stable and well-run OOH operators.

Although the leading OOH media owners were likely able to eke out modest revenue and earnings growth in 2022, none were spared completely from the overall market sell-offs we saw in the back half of the year. Lamar – the best performing of the “Big 3” saw their stock price off 10% on the year, while Outfront declined 25%. Clear Channel was down nearly 60%.

Experts predict this difficult capital market will continue in 2023, as investors have pivoted swiftly to rewarding companies with proven business models and cash flows, rather than those growing at breakneck speeds while burning through cash.

This is troubling news for some of the up-and-coming DOOH players as well.

Volta, a DOOH company that initially emerged as a stand-out amongst the competition offering ad-based EV charging in high-traffic areas like malls, supermarkets, banks, and pharmacies. Once a VC darling, raising hundreds of millions and achieving unicorn status ($1B+ enterprise value), Volta recently announced the sale of the company to Shell Oil.

The all-cash sale price ($169m) was less than 1/13th of the value of Volta’s all-time high ($2.2B in February, 2021), and less than 50% of the value of the assets (chargers + screens) currently in the ground. 

No word yet whether Shell will be getting into the DOOH business – either directly or through partnership.

I don’t mean to harp on Volta, and they are certainly not alone; there are at least a half-dozen private companies in the DOOH and ad-tech space that have been running low-margin or negative margin businesses that will have to revolutionize their business models or be forced to slash costs considerably, sell, or go into bankruptcy protection.

The silver lining is that as in any down-cycle, there will be tremendous innovation and new companies forming to fill gaps and build something new and different. I remind my team at least once a month – “Great fortunes are built in down markets and harvested in up-markets.”

Our Partners:

The constellation of our ad inventory has grown to be both vast and wildly effective at driving lift in awareness, intent, and purchases (and we’ve got the data to prove it!). 

Since we’re one of the largest digital screen networks in the real world, we’ve taken great effort in selecting network partners that can help us meet the promise of reaching our target audiences at every moment of their day.

These touch points include:

Our footprint has grown vastly, giving us the ability to build awareness with consumers across 50 states as well as increase consideration and conversion intent with pinpoint accuracy using demographic, DMA, geofencing, retargeting strategies and more.

As of December 2022, we proudly now can serve over 3.5+ Billion total impressions across 62,000+ screens nationally through our exclusive partnerships. And those numbers grow every day as our partners invest in more and better screens.

Partnering with Smartify and Corner Media has allowed us to tap into a one-of-a-kind inventory that reaches both pedestrians and drivers in major cities through in-window displays and digital urban panels. Thanks to Pursuant Health, we can communicate with customers in-store at the largest retailer in the world, Walmart. Touchtunes, a wildly popular digital jukebox found in thousands of bars, restaurants and more, allows us to take advantage of in-person social interaction in the decision-making process for consumers. We’ve seen the platform grow thanks to its interactive ad experiences, high exposure, targetability, and a slew of studies showing the power to drive trial, intent, and loyalty.

KeyMe‘s network of over 2700+ ad-activated kiosks in critical business settings such as retail, supermarkets, and pharmacies has placed it at the top of the media hierarchy for companies seeking targeted reach, at scale, steps from the point of purchase. Healthcare-related companies and brands targeting new movers or multicultural audiences have a great opportunity to grow in these high-traffic areas. theBulletin has experienced explosive growth through 2022 by reaching affluent consumers through inventory in the lobbies of upscale residences and office buildings in metro areas.

SPIN Hubs’ scooter charging stations with digital kiosks in major cities offer inventory on city streets, at transit hubs, in rail stations, and at bus stops. EOS Linx allows us to reach eco-conscious, affluent consumers at gas stations, retail locations, hospitality venues, and high-traffic city centers. Enlighten, recently acquired by Weedmaps, is the largest in-store dispensary TV network in the US, reaching engaged cannabis and CBD consumers, a perfect fit for brands looking to reach high-income millennials.

Our own networks include:

Screenverse City Network: 300+ Outdoor Urban Panels in major cities across the US.

Screenverse Health: a content-rich, health-focused network reaching consumers across pharmacies, grocery stores, clinics, and doctor’s offices with 3,000+ Audio-Enabled Digital Screens.

Screenverse Billboards: We will be announcing something major in the coming weeks!

DOOH should be considered a core part of any digital media mix. All of our inventory can be bought both programmatically and direct, allowing us to be as agile as any form of digital advertising and is the core part of our 2022 growth. 

Our People:

We knew that in order to take our partners to new heights we needed to invest in exceptional talent. 

• We beefed up our tech team by adding Barry Mattern and Karen Brand.
• We brought in a top sales talent in Adam Biancosino.
• An SVP of Programmatic Partnerships – Edric Chan.
• An SVP of Marketing – Jess Reilly.
• & our first Customer Success Manager – Sean McKinney.

[We are hiring for multiple positions in sales, sales planning, engineering, marketing, and research — please reach out to us at careers@screenversemedia.com for more information!]

• We grew our Team => 6 new teammates (18 total)
• We added new Partners and Inventory => 3 Partners and 5,500 Screens (62k total)
• We grew Sales and Revenue => +97% YOY (David still wont let me say!)
• We were Profitable again this year and achieved our EBITDA goal (See you in Jamaica Screenverse team!)
• We have achieved 105% CAGR since founding

The Blueprint for OOH 2.0

OOH 2.0 is the future of advertising. It’s the seamless integration of the power of OOH with the precision of digital. OOH has always been about reach, presence, and impact in the physical world, but now it’s time to take it to the next level. Digital media came to be synonymous with targetability, click-to-action, and measurement. The mature digital ecosystem of the last decade has been incredibly easy for advertisers of all sizes and sophistication to access, while OOH can be cumbersome and slow.

We intend to revolutionize the industry by embracing the tools and tactics that have made digital the dominant force in advertising. 

With our focus on these key areas, we’ll unlock billions of additional advertising budgets in the coming years:

• OOH is already great, and we’re making it even better. Our sales narrative focuses on delivering digital advertising to audiences in the physical world. OOH is inherently brand safe, compliant with all privacy laws and consumer expectations, is fully viewable, and fraud-free. OOH is everywhere and now we are making it easy for advertisers to access it.

   

• Advertisers want options and the ability to run omni-channel campaigns, so we’ve adopted audience-based planning, CPM pricing, and attribution. Advertisers demand standard ad units and we are delivering that with our large networks and businesses built around a small set of standard ad units – 16:9, 9:16 | :08, :15, :30 :60 | Full motion, Static | Audio, No Audio.

   

• OOH 2.0 is technology enabled and all our media is managed in the cloud, fully programmatic enabled, and near-real time. We’re investing in ML and AI to optimize yield across all channels and give advertisers the best possible experience.

   

  This is the future of advertising and we’re proud to be leading the way.

2023 Outlook:

All ad-supported media will face headwinds in 2023, and we are unlikely to be totally spared.

However, from an OOH standpoint, the shock won’t be nearly as destructive as what we experienced during COVID, when audiences and budgets vanished overnight. We had to adjust more swiftly and completely than any other major media format, and I believe that this will actually help us weather the current storm more successfully than most.

While brand marketers most likely will not wake up tomorrow with the epiphany that OOH is a high-value alternative to their Youtube pre-roll budgets – we must tell our story as an industry every day and back it up with data! We are in a fantastic position to ride the growth in innovation in our sector, and unlock new budgets and advertisers who believe in OOH 2.0.

My advice to OOH operators, agencies, and clients is to navigate and ELEVATE.

New York, June 1, 2022 – Mesmerize, a prominent media company specializing in patient education at the point of care, today announced a partnership with Screenverse, Inc., a leading ad management company that specializes in maximizing revenue for digital screen owners.  The partnership will allow Screenverse the exclusive rights to manage and sell Mesmerize digital place-based media to programmatic advertisers.

Programmatic advertising is becoming increasingly important to digital POC network owners, as advertisers add additional reach, ease of use, flexibility, and measurability made available by Demand Side Platforms (DSPs). Advertisers who are in search of reaching captive audiences in key health care moments — in pharmacies, clinics, and doctors’ offices — will now be able to do so through their favorite dedicated or omni-channel DSPs.

David Weinfeld, CEO of Screenverse, is excited to add Mesmerize as a partner and its inventory to Screenverse’s digital ad network. “We think Mesmerize is a perfect fit for what we are doing and what our clients want. The addition of Mesmerize’s digital point of care inventory to our network will allow our new and existing clients to be where the people are, when they are making important decisions about their health care, personal care, and other purchasing decisions. This allows us to offer not only great reach and scale, but best-in-class content that educates and enriches the viewing experience for audiences we serve.”

“We are looking forward to working with Screenverse to make Mesmerize’s digital inventory at the point of care available programmatically,” said Craig Mait, Mesmerize President and Chief Revenue Officer.  “Partnering with Screenverse allows us to introduce Mesmerize’s network to a fresh set of brands and clients, increasing exposure to the value of advertising at the point of care.”

The Mesmerize digital place-based network will be available in Vistar and Place Exchange.

About Mesmerize

Mesmerize specializes in patient education at the point of care.  Mesmerize provides targeted educational materials including digital and static wallboards, literature distribution, and branded medical essentials to patients and caregivers in waiting rooms, exam rooms, and other high traffic areas of doctors’ offices, community-based organizations, AIDS service organizations, and independent and chain pharmacies.  

About Screenverse

Screenverse offers one of the largest digital out-of-home networks in the physical world. With nationwide coverage across retail, bars & restaurants, urban panels, residential and office, and health, Screenverse offers unparalleled reach to advertisers looking to connect with real people in the moments that matter.