Sustainability isn’t just top of mind for consumers - it’s a priority for brands, too. As audiences become more environmentally conscious, advertisers are looking for ways to align their messaging with meaningful action. At Screenverse, we share that commitment. That’s why we’re proud to support a growing roster of digital out-of-home (DOOH) partners who are finding innovative, scalable ways to reduce environmental impact while delivering powerful campaigns.
As DOOH continues to grow - projected to hit $19 billion in global ad spend by 2025 - so does the opportunity to build a more sustainable foundation for the future of media. Here’s how our partners are driving impact through eco-friendly innovations, material efficiency, and purpose-driven technology
Olyns: Recycling that Resonates
Olyns’ AI-powered Reverse Vending Machines - known as Cubes - make it easy for consumers to recycle bottles and cans. Strategically placed at the entrances of major grocery stores and retailers, each Cube features a 55-inch HD screen that displays digital ads, transforming routine recycling into meaningful brand engagement.
- With the expansion of Olyns’ network, Cubes are now collecting approximately 200,000 beverage containers weekly across California.
- Olyns tracks the number of containers recycled and the carbon emissions avoided, and rolls this into a dashboard that quantifies the environmental benefit of a brand’s media spend, down to the bottle.
- Consumers earn rewards for recycling, driving engagement, and repeat visits.
“What makes Olyns different is that we can actually show how a campaign leads to real-world impact - bottles recycled, carbon saved. That kind of transparency hasn’t really existed in DOOH before,” said Philip Stanger, Olyns CEO and Co-founder.
EOS Linx: Built for What’s Next in EV and DOOH
Electric vehicle (EV) infrastructure meets advertising innovation with EOS Linx. EOS Linx supports sustainable transportation and works to create a cleaner, healthier planet for future generations.
- Transportation accounted for nearly 30% of U.S. greenhouse gas emissions in 2022. EOS Linx supports the shift to electric by placing chargers in high-traffic areas, such as bustling city centers, hotels, major retailers, and gas stations.
- EOS Linx charging stations are equipped with solar panels and battery storage, reducing reliance on the grid.
- Brands advertising through EOS Linx connect with environmentally conscious consumers at pivotal moments such as charging, shopping, or commuting.
EOS Linx 75" digital display provides advertising opportunities that align brands with innovation and sustainability, all while capturing the attention of a dynamic audience.
Greensigns: Digital Billboards Built for the Future
Greensigns is the only sustainable digital billboard network in the Chicagoland area. Their mission is simple: make outdoor advertising greener. With high-resolution digital billboards powered by solar and wind energy, each display is strategically placed along major interstates and state highways, delivering prime visibility with a smaller footprint.
- Greensigns digital billboards are powered by 100% renewable energy, primarily from solar and wind sources.
- LED billboards offer a more eco-conscious alternative to traditional displays, using less energy, producing minimal light pollution, and requiring fewer resources to maintain, making them a more thoughtful, greener choice for outdoor advertising.
- Displays are constructed using recycled steel and recycled plastic resins, prioritizing locally sourced, environmentally certified material wherever possible.
From day one, their commitment to sustainability and innovation has driven their growth. By rethinking how digital billboards are powered and built, Greensigns is proving that doing better for the planet is also great for business—and they’re just getting started.
SOMO: Moving Media with a Mission
SOMO’s hybrid-electric, vehicle-based media platform brings DOOH to the streets of New York in a more sustainable way. With a 65% market share of Digital NYC Taxi Tops, SOMO navigates high-traffic urban areas, delivering dynamic campaigns with reduced emissions and maximum visibility.
- A 50% hybrid fleet (with more to come!) means lower fuel consumption and approximately 7,800 metric tons of carbon savings annually.
- 4,000 digital taxi tops are being treated with Titanium Dioxide (TiO2), a compound that degrades airborne pollutants such as Nitrogen Oxides (NOx), to help clean the air as taxis move through the city.
- As part of the GPO Vallas family, SOMO is expanding its hybrid fleet and supporting urban greenification initiatives to further reduce environmental impact.
"SOMO is committed to industry leadership surrounding cleaner air in cities and urban centers, with a vast well of success stories from the Latin American operations of GPO Vallas, our parent organization. We operate the largest digital taxi top network in NYC, which includes 1,000 hybrid-electric vehicles—one of the largest such fleets in the world,” says SOMO CRO Jamie Lowe. “Not only that, we've begun applying an air pollutant-scrubbing solution to our screens to passively pull contaminants from the air while circulating the city. And we're just getting started, so you can expect more to come from us."
SOMO is a standout example of how innovation in media and mobility can merge for environmental action on the road and in the air.
Sustainability in Advertising: A Key Driver of Consumer Behavior
77% of consumers are more likely to purchase from companies committed to making the world a better place. Among younger audiences, the numbers are more substantial—80% of Millennials and 66% of Gen Z say sustainability directly influences their purchasing decisions.
At Screenverse, we’re proud to partner with networks that are actively pushing DOOH forward in meaningful ways— from solar-powered billboards and carbon-neutral fleets to innovative recycling models and clean energy initiatives.
For brands, the message is clear: aligning with sustainable media partners connects you with today’s values-driven consumers, leaving a lasting impression. Contact us to learn more about our custom inventory packages and audience-driven targeting strategies (like how many screens over-index against sustainable consumers). We’d be more than happy to help you turn green.
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