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Reach moviegoers with cinema DOOH advertising
Immerse your brand in the movie theater experience with digital out-of-home (DOOH) cinema advertising. Cinemas are one of the most well-liked forms of advertising, as ads are expected and considered part of the atmosphere.
Going to a movie theater is the number one leisure activity in the U.S., which makes it the perfect opportunity to influence an engaged audience. Movie theater lobbies are the ideal environment to capture an audience’s attention without skipping, swiping, or muting the screen.
Why cinema advertising works:
- 44% of viewers are more likely to remember seeing an ad in the cinema than on TV
- 60% of moviegoers recall cinema ads
- Moviegoers are 24 times more likely to purchase a product or service advertised in the cinema versus on TV
- There are 18 million moviegoers each week
- The average moviegoer spends 15-60 minutes in the cinema lobby
With consumers arriving at the cinema an average of 19 minutes early, your ad is front and center in a distraction-free environment. Combine this with location-based demographic targeting—knowing the age, gender, and movie preferences of audiences—and cinema advertising becomes a precise and powerful way to connect with the right audience.
Increase brand visibility with CEN and Screenverse
In partnership with CEN Media Group, Screenverse takes cinema advertising beyond the screen. With strategically placed digital displays in cinema lobbies, concessions, box offices, and restaurant and bar spaces, CEN connects with moviegoers before the show even begins.
Cinemas are generally located near major retail areas, making them prime spots for advertising—especially in lobbies near entry and exit points. As customers leave the movie theater, the last thing they see is the DOOH advertisement.
digital screens
1800+
U.S DMAs
80
MONTHLY impressions
1B+
impressions per visit
4.6
Many advertisers recognize the value of cinema advertising—in the first quarter of 2024 alone, $42 million was spent on cinema ads. Additionally, the cinema advertising market is projected to reach 1.9 billion viewers worldwide by 2029, reflecting cinema’s increasing global reach and influence as a powerful advertising channel.
By advertising with Screenverse + CEN, you can capture attention at every stage of the cinema experience, maximizing your brand’s reach and impact.
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How can cinema advertising benefit your brand?
Contact us today to unlock the full potential of Screenverse cinemas.
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