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Gyms
Connect with active audiences with Health and Fitness advertising
Advertising in gyms and fitness centers gives brands the chance to connect with an audience that’s not only health-conscious but actively seeking products that support their wellness journey. Gym-goers are a unique group—dedicated to improving their health and always open to discovering new wellness products.
With digital screens strategically positioned in entrance/exit areas, common areas like locker rooms and bathrooms, and all throughout the gym, advertisers have the perfect opportunity to stay top of mind, create a lasting impression, and influence purchasing decisions.
With digital screens strategically positioned in entrance/exit areas, common areas like locker rooms and bathrooms, and all throughout the gym, advertisers have the perfect opportunity to stay top of mind, create a lasting impression, and influence purchasing decisions.
Health and wellness OOH advertising
Digital Revenue Systems (DRS) is leading the transformation of digital signage in health and fitness clubs, gyms, country clubs, and community centers across 31 U.S. DMAs. As the exclusive programmatic partner for DRS, Screenverse allows advertisers to reach and engage with over 130,000 fitness members who average more than 690,000 monthly visits across 500+ venues. Premier gym facilities include Club Fit, Fit Factory, and Workout Anytime.
Unlike other public spaces where advertisements may get lost in the noise, gyms and fitness centers offer advertisers a captive audience. Whether between sets or stationed at a machine, gym members naturally look to the digital screens around them—creating a unique opportunity for advertisers to capture their undivided attention.
Members who frequent DRS health and fitness centers spend an average of 83 minutes per visit, offering prolonged exposure for advertisements. Digital Revenue System’s inventory is available on Vistar Media and Place Exchange under Screenverse Gyms.
The unique value of gym DOOH advertising
Audience segmentation
Gyms attract a variety of demographics including a range of age groups, genders and income levels. Reach health, wellness, and beauty consumers based on lifestyle interests, purchase habits, brand affinities, and more. Specific audience demographics available depending on the fitness center.
Dayparting
Maximize your campaign’s impact and utilize dayparting to reach audiences during peak volume hours, such as the 7:00 am or 6:00 pm gym rush.
Point of interest (POI) targeting
With POI targeting parameters, CPG brands can drive in-store traffic to nearby retailers or pharmacies within a specific mile radius of the gym.
Multi-network PMP
With multi-network PMP (private marketplace) deals, you can reach health and wellness consumers beyond the gym across venue types that best align with your audience such as residential gym venues and urban panels in gym windows. Available under a single deal ID, muli-network PMPs give you control, efficiency, and high-impact placements with 100% brand safety. Our DOOH inventory includes doctor’s offices, pharmacies, and major retailers where health and wellness consumers frequent most.
Get In Touch
How can Health & Fitness advertising benefit your brand?
Contact us today to unlock the full potential of Screenverse gyms.
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