We’re thrilled to announce our latest partnership with SOMO, NYC’s largest digital taxi top network, made possible through our collaboration with GPO Vallas—a leading Latin America out-of-home (OOH) advertising company. This partnership is a game-changer, significantly expanding our programmatic Digital Out-of-Home (DOOH) offerings into a new venue type. With exclusive access to SOMO’s impressive network of over 4,000 digital screens on 2,000 taxis, we’re now reaching over 65% of the city’s digital taxi top market. That’s 3 billion impressions every month, right in the heart of New York City.
Reaching New Yorkers in Their Element—Anywhere, Anytime
With SOMO’s digital taxi tops, we’re making it possible for advertisers to connect with millions of New Yorkers and tourists where it counts - as they navigate the city’s streets, bustling business districts, shopping areas, and iconic neighborhoods.
David Weinfeld, CEO of Screenverse, shares his excitement: “SOMO’s cutting-edge taxi top network represents the next evolution of mobile data-driven advertising. We’re thrilled to partner with GPO Vallas to expand our network and offer advertisers an unparalleled reach in one of the world’s most dynamic cities.”
Tailored for the City’s Pulse: Ads That Adapt on the Move
These screens are dynamic, meaning advertisers can get creative with geo-targeted and day-parted content that shifts with the city’s pulse. Catch morning commuters with one message, switch it up for lunchtime shoppers, and engage evening crowds with a unique message tailored just for them. With the flexibility of non-fixed locations, SOMO taxi tops are able to fill coverage gaps in media plans, ensuring comprehensive reach across the city.
SOMO’s taxi tops, managed in part by the Metropolitan Taxicab Board of Trade and Creative Mobile Media, seamlessly blend into New York’s busy landscape while ensuring high visibility. The potential to target audiences in real-time makes this network one of the most powerful advertising mediums in the city.
Seamless Programmatic Access
“We believe in the power of mobility to connect brands with consumers in meaningful ways, and SOMO is a testament to that vision,” said Gabriel Cedrone, CEO of GPO Vallas. “By partnering with Screenverse, we’re thrilled to bring valuable inventory to the programmatic ecosystem”.
With Screenverse’s expertise in programmatic DOOH, brands can now integrate these impactful ad placements into their broader advertising strategies, creating a true omnichannel experience. By geo-targeting ads around other media points of interest to increase impression frequency, this partnership allows advertisers to build stronger, more cohesive campaigns that reach a city-wide audience with both relevance and precision.
Brands can easily tap into this powerful platform through Vistar, Place Exchange, Broadsign and Hivestack. From hyper-local targeting to citywide campaigns, SOMO’s digital taxi tops are ready to bring your message to life on the streets of New York. Reach out to sales@screenversemedia.com for more information.
About GPO Vallas
GPO Vallas is a Latin American leader in out-of-home advertising, with 25 years of experience across 10 countries. Committed to sustainability and urban development, GPO Vallas designs smart, environmentally responsible products and solutions for cities worldwide. For more information, visit www.gpovallas.com.
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