“I’ll watch less, read more. Cook more, order out less. Drink more water—sip less wine.”

The ball has dropped, the confetti has settled—and now we’re making promises to be our best selves. The slate feels wiped clean, giving us a fresh start and that extra motivation to focus on self-improvement. According to a recent study by Statista, health-related goals like exercising more and losing weight consistently rank among the top five New Year’s resolutions across the U.S., alongside financial growth and emotional well-being.

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The New Year Surge: A Prime Advertising Space

The start of the year undoubtedly represents the busiest time for health and fitness centers—and with it comes prime DOOH (Digital Out-of-Home) advertising opportunities for brands that know exactly who they want to target: a motivated, health-focused audience with fresh energy and a “new year, new me” mindset.

Studies show gym memberships spike by 25% or more during this time, but it’s not just the surge in new bodies that matters. Motivation is peaking. People are more open than ever to trying new products, forming better habits, and saying “yes” to anything that helps them feel their best.

If there was ever a time and place for bold, eye-catching DOOH ads to make an impact—it’s now, and it’s in the gym.

Why Screenverse Screens Hit Harder (In a Good Way)

Screenverse’s DOOH network stands out because it offers precision targeting—no guesswork, no wasted impressions. Gone are the days of running broad, one-size-fits-all ads and hoping they stick. DOOH changes the game, and Screenverse delivers the precision targeting brands need. Whether you’re promoting fitness gear, wellness supplements, meal kits, activewear, or even financial services, Screenverse connects brands with motivated audiences when they’re most open to saying yes to self-improvement. 

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DOOH Advertising in Gyms

Digital Revenue Systems (DRS) transforms fitness centers into prime advertising real estate with digital screens in 38 top-tier fitness centers, strategically placed in high-traffic zones like cardio areas, weight sections, and social hubs. In partnership with DRS, the Screenverse Gyms programmatic network connects advertisers to a captive audience of health-focused consumers.

These screens provide multiple points of exposure throughout a single workout, keeping your brand top of mind when consumers are already focused on self-improvement. Whether it’s during warm-up, cooldown, or mid-workout, DRS ensures your message stays visible throughout the entire gym session. 

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Dual-sided urban panel screens in gyms

Smartify Media's urban panels extend beyond the gym floor—featuring dynamic, dual-sided screens that deliver over 61 million impressions in gyms and over 1 billion impressions monthly across the network in top DMAs like New York, Chicago, Miami, and more. These panels create a dual-impact presence, capturing attention both inside the gym and out—expanding brand visibility to reach a broader audience. Whether targeting health-focused consumers mid-workout or pedestrians outside, Smartify’s placements deliver bold, attention-grabbing creative where it matters most. As part of Smartify’s broader multi-vertical retail media presence, these gym screens seamlessly integrate into a diverse network of placements, ensuring consistent and impactful messaging across multiple consumer touchpoints.

The Perfect Audience Is Still Within Reach

It’s not too late to tap into the New Year momentum while motivation is still high. With Screenverse’s Multi-Network PMP, you can bundle DRS and Smartify Media for the ultimate health and fitness OOH package—capturing gym-goers at peak motivation when they’re more open and receptive than any other time. Maximize your brand’s visibility with precision targeting, bold creative, and unmatched scale across top fitness venues.