Did you know the average person spends around 30 minutes a month recycling? While this may not seem like much, this represents a rare moment of focus in a fast-paced world filled with distractions. For brands, this creates a unique opportunity to connect with consumers in a meaningful way that's both purposeful and impactful.
Enter Olyns, a company transforming recycling from a routine task into an innovative and rewarding experience. Through cutting-edge technology, powerful digital advertising, and gamified rewards through their app, Olyns redefines how we recycle. The sleek 55-inch digital displays strategically placed at the entrances of grocery stores and major retailers generate over 5 million monthly impressions. Positioned in high-traffic locations, this unique network enables brands to capture attention when consumers are most engaged, aligning your brand with eco-conscious values and creating meaningful connections.
By tying incentives like cash rewards or donations to sustainable behavior, Olyns motivates individuals to recycle more while providing brands with a direct, impactful way to connect with audiences in a clutter-free, purpose-driven environment. At the same time, Olyns reduces plastic waste and increases the supply of food-grade recycled materials, proving that business innovation and environmental responsibility can thrive together.
Expanding Recycling Innovation Across California
Olyns isn’t just making an impact; it’s scaling it. Thanks to over $10 million in grants from CalRecycle, the company is rolling out hundreds of Cubes across California at retailers like Safeway, Lucky, Smart & Final, and Save Mart. These Cubes are recycling powerhouses, collecting about 200,000 beverage containers a week and helping Californians cash in on instant CRV refunds.
But the numbers are just part of the story. By tackling major recycling roadblocks—limited access, contamination, and funding gaps—Olyns is closing the loop on the estimated 4.6 billion pounds of unrecycled polyethylene terephthalate (PET) each year. Every recyclable item deposited into a Cube is one less in a landfill, one less incinerated, and one step closer to reusing more and wasting less. It’s recycling, reimagined, and it’s working.
The Holiday Gift That Keeps Giving
Olyns took a creative approach this holiday season by transforming one of its recycling Cubes into the ultimate ‘gift’ Cube, complete with a festive green bow. Positioned at a high-traffic Safeway location, this vibrant display made a bold statement about the power of recycling. The gift Cube reinforced the idea that working toward a greener future can be as much a part of the holiday season as gift-giving and celebration.
With the holiday rush and endless gifts to buy, the Olyns gift Cube stood out as a gentle reminder that some of the most meaningful gifts are free. Recycling is the ultimate gift to the planet—the one that keeps on giving, one Olyns Cube at a time.
By making recycling effortless and impactful, Olyns delivers a win for the planet, businesses, and shoppers alike. This holiday debut wasn’t just a celebration; it was a powerful message that with Olyns, the season of giving never ends.
Why Advertise on Olyns?
Olyns is more than just a recycling solution - it's a powerful platform for brands to connect with eco-conscious consumers in key markets. Whether you’re a CPG brand, a sustainable business, or a mission-driven organization, advertising on the Olyns network allows you to engage audiences who share your values, all while driving meaningful impact.
Ready to align your brand with sustainability and reach the right audience? Learn more about the Olyns network or contact us today to explore how we can help you achieve your advertising goals.
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