Advana: The Leading DOOH Network for Micro Markets

Advana is the leading digital out-of-home (DOOH) advertising network in self-service micro markets. With a unique ability to engage shoppers in their buying moments, Advana connects brands to an audience already in a purchasing mindset. With an 82% presence in the sector, Advana spans across 146 designated market areas (DMAs) offering unmatched reach and impact with over 11,600 screens and 3.5 billion available monthly impressions. 

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Advana’s self-service kiosk screens deliver 1:1 direct engagement, connecting brands with consumers in high-intent environments—right at the moment of purchase. With billions of real-world retail transactions, brands to optimize campaigns for maximum impact, leveraging strategic programmatic targeting to drive real results. For consumer packaged goods (CPG) brands and B2B advertisers, this provides a golden opportunity to influence purchase decisions where they matter most: at the moment of need. 

Advana Adds Video Capabilities for More Engaging, Dynamic Content

Advana is elevating point-of-purchase advertising by adding video capabilities to over 8,500 self-service kiosk screens. This upgrade allows brands to go beyond static imagery, delivering dynamic, high-impact messaging that grabs attention at the moment of purchase.

With this update, brands gain more creative flexibility, leveraging eye-catching animations, interactive storytelling, and data-driven video creative to maximize engagement. And the demand is clear—54% of consumers want more video content from brands they support (HubSpot), proving that video is the format of choice for modern audiences.

The Power of Point-of-Purchase Advertising 

Timing and placement are everything in point-of-purchase advertising. By specializing in workplace environments, Advana ensures your ad reaches consumers where they spend most of their day, making it easier to influence purchasing decisions in real time.

Whether promoting a seasonal campaign, a product launch, or a special offer, Advana’s network helps brands: 

• Deliver hyper-relevant messaging at the moment of decision-making
• Reinforce brand awareness while consumers shop
• Drive impulse purchases through strategic promotions and eye-catching creative

When ads are placed where products are sold, they transform passive interest into active sales by triggering impulse purchases. In fact, a recent survey found that 93% of consumers make at least one unplanned purchase per shopping trip—a statistic that highlights Advana’s unique advantage in the DOOH space.

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For CPG brands—especially in the beverage category—Advana is a game-changer in DOOH campaigns. Recent sales data from Advana-powered locations highlights a strong demand for beverages, reinforcing their value for in-store advertising.

Top-Selling Brands:

• Mountain Dew (20oz)
• Coca-Cola Classic (20oz)
• Pepsi (20oz)
• Sprite (20oz)
• Monster Energy (16oz)

Leverage programmatic targeting and actionable data to exceed KPI goals and drive results where it matters most.

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The Bottom Line: Elevate Sales with Smart Ad Placement

Using Advanced programmatic targeting and prime placements, brands can adjust campaigns dynamically to maximize impact. This precision-driven approach ensures stronger engagement, more impulse purchases, and measurable results. Looking to take your point-of-purchase advertising to the next level? Let’s discuss how Advana can amplify your DOOH campaigns.