Roses are red; violets are blue. Say yes to out-of-home advertising? We DOOH.
Screenverse is celebrating Valentine’s Day with a virtual love letter to the out-of-home (OOH) industry by showcasing the power of digital out-of-home (DOOH) advertising and how it connects with consumers, creating pleasant brand experiences, sparking memorable moments, and leaving a lasting impression.
“We <3 DOOH” celebrates our partners and the industry we deeply care about. With Valentine’s Day quickly approaching, there’s no better time to reach consumers and inform them on the latest Valentine’s Day promotions. The National Retail Federation anticipates the most popular gift categories this year will be candy (56%), flowers (40%), greeting cards (40%), an evening out (35%) and jewelry (22%).
Consumers are expected to spend more than $27.5 billion on Valentine’s Day this year, according to the NRF, up slightly from last year’s $25.8 billion. The weeks leading up to Valentine’s Day are vital for brands to influence consumers as shoppers plan to spend an average of $188.81 on the holiday.
Cupid meets digital out-of-home advertising
“We <3 DOOH” for many reasons:
- Seamless campaign activation: it’s just as easy as advertising on other digital channels (the same Instagram ad can easily translate to a DOOH screen)
- Contextual targeting: with DOOH, advertisers have the ability to reach key audience segments in the environments that are relevant to them (reaching sports enthusiasts in a sports bar, health concious consumers in a gym)
- Multi-network PMPs: advertisers have the ability to bundle premium DOOH inventory across multiple networks within Screenvere’s portfolio under a single deal ID (creating efficiency across multiple networks with a simplified buying process)
- Dynamic creative optimization: programmatic DOOH technology helps advertisers serve personalized ads to audiences based on real time data inputs (weather details or live sports feeds)
Our virtual campaign features sweet and light-hearted messaging centered around Valentine’s Day. While some messaging focuses on driving awareness and anticipation for the weeks leading up to Valentine’s Day, other creative showcases how fun and engaging DOOH can be. The classic candy hearts we all love and know are stamped with a few words for the OOH industry, like “DOOH you love me” and “Out-of-home but on my mind”.
Who we’re crushing on for Valentine’s Day
Screenverse works with hundreds of advertisers to activate local and national campaigns across our 100,000+ digital OOH screens. Of the dozens of Valentine’s Day advertisements, there’s one in particular that has caught our eye this year.
Raising Cane’s is making Valentine’s Day easy this Valentine’s Day by offering up their famous chicken fingers and fries as a meal for “your one love”. As consumers are scrambling to purchase flowers, greeting cards, and chocolates, Raising Canes is encouraging consumers to think about their one love and what makes them happy—and for some, it’s a meal from their favorite restaurant.Bright red ads featuring Raising Cane’s beloved chicken can be seen on SOMO’s digital taxi tops in New York City, Smartify urban panels and Apparatix digital billboards all over Las Vegas, Los Angeles, and California.
Digital out-of-home advertising your audience will love
Reach your audience during key holidays and events with premium ad placements across 30+ venue types. From digital billboards to urban panels, residential and office buildings to entertainment venues, Screenverse is proud to offer a diverse portfolio of OOH screens for advertisers to include in their omnichannel campaigns. Learn more about digital out-of-home advertising and contact us today for information on our partners, programmatic capabilities, and multi-network PMP deals.
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