At Screenverse, we’re thoughtful about our partnerships, ensuring we work with digital signage networks that share our vision of pushing boundaries and redefining possibilities in the digital out-of-home (DOOH) space. That’s why we couldn’t be more excited to add Digital Revenue Systems (DRS) to our growing portfolio. With their network of 150+ health and fitness venues spanning 31 markets across the country and more to come, DRS has opened up an opportunity for advertisers looking to connect with active, health-conscious audiences.
This partnership reflects the strong momentum we've been building in 2024. DRS represents the third new venue type we’ve added in just the last few months, following the successful integration of Vertical Impression (elevator inventory) and SOMO (digital taxi tops). From elevators to gyms, Screenverse is demonstrating its commitment to diversifying its offerings while also reinforcing its position as a leader in the DOOH space.
When looking at potential partnerships, we begin with a fundamental question: Do our core values align? To answer this, we dive deeper-are we working toward the same goals? Can we deliver on what we promise? And, most importantly, can we build something meaningful and long-lasting together? DRS checks every box, making this partnership a natural fit. “The best way to build a great expansive network is to start by building a great small one,” said Adam Malone, President and Co-Founder of Screenverse. “We believe that DRS is on a very exciting path, and we are in this with them for the long term.”
Digital out-of-home (DOOH) Advertising in Gyms & Fitness Centers
The DRS network includes 38 top-tier fitness centers, such as Club Fit and Texas Family Fitness, engaging over 130,000 fitness members who make more than 690,000 visits each month. This impressive scale means advertisers can now reach a highly engaged, active audience in some of the most dynamic environments—health and fitness clubs, gyms, country clubs, and community centers.
Speaking on the partnership with Screenverse, Taylor Watkins, CEO and Founder, and Lisa Maguire, COO and Co-founder of DRS, expressed: "Partnering with Screenverse has been one of the best decisions we’ve made. The Screenverse team—their leadership and experience—has enabled DRS to grow well beyond what we thought was possible with DOOH. We can finally give our independent clubs access to the DOOH world!”
Empowering our partners to achieve what once seemed impossible— is a cornerstone of our commitment to supporting our supply partners. For DRS, this means transforming health clubs into dynamic advertising opportunities where brands can connect with highly engaged audiences.
With DRS inventory now live on Vistar Media and Place Exchange under Screenverse Gyms, advertisers have immediate access to a premier network of health and fitness center inventory. We’re excited to continue supporting DRS as they expand their reach and add new locations, further strengthening their impact in the DOOH space.
About Screenverse
Screenverse is a leader in managing and monetizing digital out-of-home (DOOH) networks across a variety of venues. Through innovative digital solutions, Screenverse connects brands with audiences in real-world environments, delivering impactful advertising experiences that drive results. For more information, visit www.screenverse.com.
About Digital Revenue Systems
Digital Revenue Systems (DRS) is a leading provider of digital signage solutions, specializing in the fitness industry. With over a decade of experience, DRS has transformed from managing in-house displays in a single fitness facility to overseeing a comprehensive network of digital screens across numerous gyms, health clubs, and community fitness centers. Their innovative approach enhances the member experience by delivering engaging content and advertising, creating a dynamic environment that benefits both fitness enthusiasts and advertisers.
.png)