Celebrating 5 Years of Screenverse

Five years ago, Screenverse was founded with a bold vision: to unlock the full potential of digital screens in the physical world. What started as an ambitious idea in April 2020 has since grown into one of the most diverse and expansive digital screen networks in the real world. Today, we stand at the forefront of programmatic digital out-of-home (prDOOH) advertising, helping media owners and advertisers optimize their programmatic strategies with cutting-edge technology and unparalleled white glove expertise.

Our business has been (and will always be) made up of the unwavering dedication of our team, the trust of our partners, and the ever-evolving landscape of DOOH. As we celebrate our five-year milestone, we look back at how far we’ve come—and ahead at the limitless possibilities.

CEO and Co-Founder, David Weinfeld shared, “At Screenverse, we’ve always believed that our partners’ success is our own. Every day, we work tirelessly to deliver exceptional service and results to those we work with. Over the past five years, we’ve built an extraordinary team of professionals who consistently put our partners first. Together, we’re committed to positively disrupting the out-of-home industry through innovative technology and world-class talent. Our mission is to help DOOH realize its full potential as a powerful media channel—while building a truly great, long-lasting company.”

The early days: Launching a vision (2020-2021)

2020: The beginning of Screenverse

Our story began in April 2020, a time of unprecedented challenges and change. Co-Founders David Weinfeld and Adam Malone saw a unique opportunity to revolutionize out-of-home advertising by bridging the gap between media owners and programmatic revenue. Having respectively worked at companies like Vistar Media and DOmedia, David and Adam’s 20+ years in OOH led them to form Screenverse. 

In our first year, we formed strategic partnerships that led to inventory in leading retail media networks within major retailers like Walmart and Kroger, setting the foundation for our rapidly expanding network. To support this, we licensed third-party datasets and technology, ensuring our partners had the tools they needed to thrive in the evolving DOOH ecosystem. 

2021: Finding our fit and growing our team

As the demand for programmatic DOOH continued to rise, 2021 was a year of validation. We solidified our product-market fit, expanding our network to include nine media partners. This growth led to our first engineering hires, reinforcing our commitment to building a strong technological infrastructure. Additionally, we recognized the importance of our people, investing in employee benefits to create a workplace that fosters a positive culture filled with innovation, collaboration, and long-term success.

Co-founder and President Adam Malone emphasized, “We believed strongly that if we kept our customer at the center of our business and if we kept our employees' well-being at the center of our business, we would attract and keep the best of both.” 

Scaling up: Growth, innovation & impact (2022-2024)

2022: Scaling with purpose

With our foundation in place, 2022 was all about scaling. We expanded our investments in people, processes, and technology, recognizing that our ability to drive results for our partners depended on the strength of our internal operations. These efforts paid off—our annual sales and revenue skyrocketed, achieving a staggering 340% growth rate. Our team’s relentless pursuit of excellence positioned us as a trusted leader in the DOOH space. 

2023: Achieving escape velocity

Building on our momentum, 2023 was a transformative year. We secured Tier 1 partnerships with Vistar Media and Place Exchange, expanding our network to 14 unique media partners. Our focus on proprietary technology and intellectual property allowed us to provide more value than ever, driving exceptional growth for our partners and establishing Screenverse as a go-to programmatic ad monetization partner. 

2024: A year of transformation

2024 marked a significant turning point for Screenverse. We secured a $10.5 million investment from Volition Capital, fueling further innovation and expansion. This investment enabled us to enhance our proprietary technology suite, making our platform more powerful and efficient for our partners. We also welcomed five new media partners and doubled our team size—from 22 to 47 employees—expanding our expertise across engineering, sales, marketing, and beyond.

“Since joining Screenverse over two years ago, I’ve had a front-row seat to something truly special: the transformation of a scrappy, ambitious startup into a scaled, high-performance organization. We’ve built strong operational foundations, more than doubled our team, and nurtured a culture where people care deeply about the work and each other. With the support of our partners and the investment from Volition, we’re not just growing — we’re building the infrastructure and talent to make DOOH a must-buy for every media plan. For buyers who want scale, transparency, and innovation — this is the moment.” — Jess Silva, Chief Operating Officer.

2025 & beyond: The future of Screenverse

Today, Screenverse is more than just a DOOH leader—we are innovators, a trusted partner, and a driving force in the future of digital advertising. Our commitment to cutting-edge technology, media partnerships, and omnichannel innovation is stronger than ever. We are dedicated to expanding our network, refining our technology, and continuing to provide exceptional service to our media owners and advertisers.

Our vision for the future is clear: to push the boundaries of what’s possible in DOOH, unlocking new opportunities for brands to engage with audiences in the physical world like never before.

Laura Yepez, the Vice President of People Operations, shared, “I’ve been with Screenverse since day one, and I couldn’t be more proud of our talent and culture. Our incredible team of knowledgeable experts delivers fresh ideas and energy daily. Screenverse fosters a collaborative environment that encourages teams to go beyond and reach for the stars.”

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A thank you to our partners & team

As we celebrate this milestone, we extend our deepest gratitude to the partners, clients, and employees who have been part of our journey. Your trust and collaboration have been the driving force behind our success. Screenverse has always been about more than advertising—it’s a group of passionate people creating meaningful connections, driving results, and pushing the industry forward.

We’re excited to see (and fuel) the next iteration of programmatic digital out-of-home advertising. Contact us today and discover how we can help amplify your brand’s presence across the real world’s most dynamic digital screens.