View some of the questions below that range from beginner to experienced within the DOOH world
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Frequent Asked Questions
How is DOOH different from traditional OOH advertising?
DOOH is digital and dynamic, while traditional OOH uses static print materials. DOOH allows for real-time content updates, interactivity, and better targeting through data analytics, making it more flexible and engaging.
Where can DOOH ads be displayed?
DOOH ads can be displayed in various locations, including city streets, shopping malls, airports, bus shelters, sports arenas, and even in public transportation vehicles like buses and taxis.
How can I measure the effectiveness of my DOOH campaign?
You can measure DOOH effectiveness through metrics such as impressions, geographical markets, and audience demographics. Screenverse is proud to partner with a variety of measurement providers to understand brand lift, purchase intent, foot traffic, and online conversion, among others.
Can I change my DOOH content in real-time?
Yes, one of the key benefits of DOOH is the ability to update content in real-time. You can change your ads, promotions, or messages instantly to respond to current events or audience behavior.
Are there restrictions in DOOH advertising?
Each one of our partners has their own set of category restrictions. Contact us for more information and a detailed list of restrictions by network.
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