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Digital Out of Home Advertising
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Point-of-Care Advertising
Deliver targeted messaging to healthcare professionals, patients, health-conscious consumers, and the general public through digital screens in doctor’s offices, pharmacies, hospitals, universities, major retailers, and more.
Through digital out-of-home (DOOH) advertising, advertisers can drive patient engagement and inform audiences of the latest health and wellness recommendations, products, and services in environments that seamlessly blend into their daily journey.
Whether they are browsing for products in a pharmacy or large retailer or the bustling atmosphere of a high-volume physician's office, we tailor campaigns to drive results.
Point-of-Care
Engage patients at the point-of-care (POC) through our extensive network of thousands of high-visibility digital screens featuring best-in-class editorial and educational content.
With an impressive consumer dwell time of 11 minutes and 40 seconds in front of our screens, you can transform waiting time into valuable learning moments.
Screenverse POC digital screen offerings include premium digital displays in physician’s offices, hospitals, outpatient clinics, and more.
Through first-party and third-party data, advertisers can reach patients, visitors, and healthcare providers (HCP) in environments where the messaging is contextually relevant and engaging. For example, we can help you reach patients and HCPs in the following specialties and facilities: pulmonology, rheumatology, dentistry, and obstetrics and gynecology.
The Impact of POC OOH Advertising
Increase brand awareness and drive patient engagement before your audience enters the exam room. Adults exposed to point-of-care advertising in office settings are highly engaged and receptive to learning about new products and medications.
Findings from a Kantar Media 2015/2016 MARS Consumer Health Study
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Pharmacies
With a national network of independent pharmacies and major retailers, Screenverse connects advertisers to patients along the path to purchase.
Through digital screens in high-visibility areas such as prescription pick-up/drop-off counters, advertisers can deliver impactful messaging for health and wellness products in a brand-safe and trustworthy environment.
Programmatic digital out-of-home (prDOOH) advertising allows brands to optimize campaigns for maximum exposure with dayparting for work hours, peak pharmacy hours, and more.
Outdoor
Explore our national network of digital billboards and urban panels near point-of-care offices and pharmacies. Given a specific mile radius, healthcare and pharmaceutical brands can drive in-store traffic, purchase consideration, or directions to a nearby hospital, clinic, or facility.
The Screenverse + Appartix billboard network combines more than 1,800+ digital billboards under a single deal ID, delivering seamless campaign activation across 80+ DMAs. Urban panel networks such as Corner Media, Smartify Media, and others deliver high-impact HD video DOOH campaigns to millions of consumers monthly.
Coupled with our place-based POC advertising venue types, Screenverse works with advertisers to drive meaningful (and healthy) results.
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Pharma advertising in DOOH is advantageous because it allows for the seamless inclusion of the Important Safety Information (ISI) listing, streamlining the approval process and enabling quicker campaign deployment.
Get In Touch
Digital out-of-home (DOOH) advertising solutions for healthcare and pharmaceutical brands
Elevate your healthcare marketing strategy with Screenverse. Contact us today to learn more about our networks, audience targeting capabilities, and more.
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