In a significant move aimed at broadening its reach and enhancing the value proposition for advertisers, Screenverse is excited to announce the rebranding of the "Screenverse Office" programmatic network to "Screenverse + TouchSource."
This rebranding marks not just a change in name but a strategic expansion of the network's footprint from office environments into bustling retail venues, including urban panels and shopping malls across the country.
The decision to rebrand follows the meteoric growth of TouchSource's office network, which has been a top performer in the digital out-of-home (DOOH) advertising space. "We've seen tremendous success with TouchSource’s office venues, becoming a top three performer in overall revenue and volume for the venue type," said David Weinfeld, CEO and Co-founder at Screenverse. "As the network expands into other venue types, it was a natural progression to rebrand and reflect TouchSource’s broadening inventory portfolio."
A Strategic Expansion into Retail
TouchSource, known for its innovative approach to digital signage, is now extending its reach beyond office buildings into retail centers—locations that present unique opportunities for advertisers. These retail venues, including prominent shopping malls and urban panels, offer high audience engagement and the potential to drive significant in-store traffic.
"Retail centers nationwide trust us to deliver engaging digital experiences with revenue-generating programmatic advertising. Our partnership with Screenverse delivers on that promise by providing advertisers with access to premium inventory in top locations," said Ajay Kapoor, CEO of TouchSource. "This rebrand marks a significant milestone in expanded brand advertising reach into retail spaces and effortless advertising monetization for Centers."
This expansion comes at a time when retail venues are eager to revitalize their advertising efforts, particularly in light of the closure of key players like Lightbox, which left a void in over 300 retail centers and across 4,000 screens. TouchSource’s entry into these markets, with Screenverse’s programmatic capabilities, offers a much-needed boost to both the centers and the advertisers looking to reach consumers in these high-traffic areas.
Simplifying the Path to Premium Inventory
One of the key benefits of the "Screenverse + TouchSource" network is its ease of access for advertisers. The rebranded network simplifies the buying process and will be offering exclusive private marketplace (PMP) deals that include this newly added inventory. With over 10,000 active mall and retail screens in the Screenverse portfolio, Screenverse provides advertisers with an unparalleled opportunity to reach consumers in highly desirable locations.
"Advertisers are always looking for ways to simplify the buying process while ensuring they have access to the highest quality inventory," noted Adam Malone, President & Co-founder at Screenverse. "The Screenverse + TouchSource network does just that, offering streamlined transactions and access to some of the most premium digital screens available in the market."
A Growing Network with Nationwide Reach
The expansion is not limited to a few select locations. TouchSource has strategically placed its screens in key markets across the United States, including high-demand areas such as Los Angeles, Dallas-Fort Worth, Columbus, and Philadelphia.
These locations are known for their high foot traffic and consumer engagement, making them prime spots for advertisers to connect with their target audiences. These venues are not just shopping destinations; they are hubs of consumer activity where brands can make a lasting impression.
Looking Forward
As the digital advertising landscape continues to evolve, the rebranded "Screenverse + TouchSource" network is well-positioned to lead the charge in transforming retail spaces into dynamic, revenue-generating environments. With a focus on innovation, quality, and ease of access, this partnership promises to set a new standard in the DOOH industry.
"The rebrand to Screenverse + TouchSource is more than just a name change; it's a commitment to providing our clients with the best tools and opportunities to reach their audiences effectively," said Jessica Silva, Chief Operating Officer at Screenverse. "We're excited about the future and the possibilities this expanded network will bring."
Stay tuned for more updates as Screenverse and Touchsource continue to grow their footprint and redefine the digital advertising landscape.
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