As the digital out-of-home (DOOH) and programmatic digital out-of-home (prDOOH) landscape continue to evolve, Screenverse and Broadsign come together to unlock new access to premium DOOH inventory across the United States. With more than 30+ venue types and almost 100,000 digital screens across billboards, urban panels, gas stations, hospitals, elevators, and more, Screenverse provides a unique value for advertisers looking to connect with key audiences through multiple touchpoints.
Increasing Access to Programmatic DOOH
Over the last four years, Screenverse has introduced and optimized thousands of digital screens to industry-leading omnichannel and DOOH-specific supply-side platforms (SSP). With prDOOH ad spend projected to reach $850 million in 2024 (34.4% growth YoY), the timing of this integration is crucial as Screenverse and Broadsign connect global advertisers to premium DOOH inventory in all 210 U.S. DMAs.
“We’ve been fans of Broadsign for well over a decade”, shares Screenverse Co-Founder and President Adam Malone. “The technical foundations that have been laid—the innovation in the player software, the ad server, the marketplace developments, and now with Broadsign’s global SSP. We knew that each of our networks would get value in some way from integrating with Broadsign. Only time will tell the extent of the relationship we’ll forge”.
The integration between Broadsign and Screenverse will build a seamless experience for omnichannel buyers and agencies looking to test and expand their programmatic DOOH capabilities. The centralized SSP platform provides planning tools, filters, publishers across multiple channels, and audience data, amongst other resources omnichannel DSPs heavily rely on. With Screenverse onboarding 30+ venue types across 18 media networks, the Broadsign SSP allows advertisers to easily activate multi-network PMP deals with just a few clicks.
“There is a huge opportunity for Screenverse and Broadsign to prepare the inventory and data to be easily integrated with the massive existing omnichannel campaigns being trafficked by The Trade Desk, DV360, et al. Doing this well could have enormous benefits to the entire DOOH ecosystem,” says Adam.
Amplifying network reach with the Broadsign SSP
The Broadsign global supply-side platform (SSP) is integrated with more demand-side platform (DSP) partners than any other out-of-home SSP. With access to 35+ omnichannel and DOOH-specific DSPs, the Broadsign SSP will create new opportunities for Screenverse network partners.
Over the last few months, Screenverse has begun integrating its diverse network with Broadsign’s SSP. Currently, there are 12 media networks (12,374 screens) that have been onboarded, with more to come shortly. Media networks under the Screenverse umbrella include Vertical Impression, the fastest-growing elevator network in the United States, Screenverse + Apparatix billboards, a collective of 1,600+ digital billboards in major and hard-to-reach DMAs, SOMO, New York City’s largest digital taxi top network, and a variety of retail networks with more than 9,000 screens spanning across nationwide retailers, malls, and bustling city centers.
The integration with Broadsign is crucial to the continued success and development of our networks—a core value and principle at Screenverse. Adam continues to say, “Our promise to our media owners is we’ll turn over every rock in the prDOOH and broader programmatic ecosystem to earn new budgets and bring new advertisers into the fold”.
Expanding the future of programmatic and DOOH
When asked about what this opportunity means for Screenverse networks and the DOOH landscape, Adam says, “We are thrilled to be working with one of the true pioneers of DOOH. Screenverse was founded only four years ago, but many of us have been in the digital signage and DOOH industry for 15 years or more. During that time, Broadsign has laid the tracks without which prDOOH would be impossible”.
By combining Screenverse’s expansive network and programmatic capabilities with Broadsign’s industry-leading technology, we hope to bridge the gap between DOOH and other channels such as digital video and CTV to ultimately drive growth and innovation within our space.
Grow with Screenverse and Broadsign
Whether you’re a media owner looking to expand your programmatic revenue or an advertiser working on their next campaign, we invite you to explore the Broadsign platform and learn more about their extensive tools, resources, and technology.
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