Mesmerize Taps Screenverse for Programmatic Sales
New York, June 1, 2022 – Mesmerize, a prominent media company specializing in patient education at the point of care, today announced a partnership with Screenverse, Inc., a leading ad management company that specializes in maximizing revenue for digital screen owners. The partnership will allow Screenverse the exclusive rights to manage and sell Mesmerize digital place-based media to programmatic advertisers.
Programmatic advertising is becoming increasingly important to digital POC network owners, as advertisers add additional reach, ease of use, flexibility, and measurability made available by Demand Side Platforms (DSPs). Advertisers who are in search of reaching captive audiences in key health care moments — in pharmacies, clinics, and doctors’ offices — will now be able to do so through their favorite dedicated or omni-channel DSPs.
David Weinfeld, CEO of Screenverse, is excited to add Mesmerize as a partner and its inventory to Screenverse’s digital ad network. “We think Mesmerize is a perfect fit for what we are doing and what our clients want. The addition of Mesmerize’s digital point of care inventory to our network will allow our new and existing clients to be where the people are, when they are making important decisions about their health care, personal care, and other purchasing decisions. This allows us to offer not only great reach and scale, but best-in-class content that educates and enriches the viewing experience for audiences we serve.”
“We are looking forward to working with Screenverse to make Mesmerize’s digital inventory at the point of care available programmatically,” said Craig Mait, Mesmerize President and Chief Revenue Officer. “Partnering with Screenverse allows us to introduce Mesmerize’s network to a fresh set of brands and clients, increasing exposure to the value of advertising at the point of care.”
The Mesmerize digital place-based network will be available in Vistar and Place Exchange.
Mesmerize specializes in patient education at the point of care. Mesmerize provides targeted educational materials including digital and static wallboards, literature distribution, and branded medical essentials to patients and caregivers in waiting rooms, exam rooms, and other high traffic areas of doctors’ offices, community-based organizations, AIDS service organizations, and independent and chain pharmacies.
Screenverse offers one of the largest digital out-of-home networks in the physical world. With nationwide coverage across retail, bars & restaurants, urban panels, residential and office, and health, Screenverse offers unparalleled reach to advertisers looking to connect with real people in the moments that matter.